BRAND GUIDE
Corporate Identity Framework
01
Brand Architecture
The brand architecture ensures that each brand clearly represents its area of expertise, creating a common perception of trust and quality under the Worimex umbrella.
02
Logo Usage
Logo use is evaluated within a consistent system in terms of scale, space, contrast and application surfaces.
03
Tone & Language
Language use should be technical, reassuring, simple and corporate.
04
Product Naming Approach
Product naming is structured to reflect the engineering function, application area and brand positioning.
05
Digital Appearance Principles
The digital look maintains brand consistency in terms of typography, color system, visual language and component structure.
COLOR SYSTEM
Worimex Corporate Color Palette
Primary Yellow#FFD200
Dark Carbon#0A0A0A0A
White#FFFFFFFF
Signal Grey#A0A0A0A8
Border Light#ECECF0
OTHER SOURCES